Festival and birthday campaigns on autopilot
The Diwali message that goes out on the day beats the one that goes out three days late. aiever ships with the Indian festival calendar built in and fires each campaign on schedule, every year.
- Indian festival calendar built in — Diwali, Pongal, Eid, Onam, New Year
- Birthday and anniversary greetings from the customer record
- Templates you can edit once and reuse every season
What Festival Campaigns does
Pre-built templates
Start from festival copy that already reads well, adjust it to your brand, and keep it for next year.
Birthday and anniversary triggers
The date sits on the customer record, so the greeting fires on the day with an offer attached — the single highest-response message most retailers send.
Scheduled ahead
Queue the whole season in advance. The scheduler dispatches without anyone needing to be at a desk on a public holiday.
Attach an offer
Pair the greeting with a voucher so the goodwill converts instead of just being pleasant.
Setting it up
How it works
- 1
Pick the occasion
Choose from the festival list or set your own date.
- 2
Edit the template
Adjust the copy and creative to your brand.
- 3
Choose the audience
Everyone, or a tier, or a city.
- 4
It fires on the day
The scheduler handles it, including birthdays that come up every single day of the year.
Festival Campaigns — questions we get
Do birthday messages need to be set up each year?
No. The trigger runs daily against the customer records, so anyone with a birthday today gets the message today, indefinitely.
Works well with
All features →WhatsApp Marketing
Bulk campaigns, a shared team inbox, approved templates and delivery reports — on the official WhatsApp Business API.
ExploreMulti-Channel Campaigns
Build once, send over WhatsApp, SMS or email. Segment, schedule, queue and track — with opt-out filtering baked in.
ExploreSMS, RCS & Email
DLT-aware SMS with sender IDs, rich RCS messaging, and email on your own SMTP — configured once, used everywhere.
ExploreSee it running on your own data
A 30-minute call. We connect a sample of your billing data, run one campaign and show you the report. No slide deck.
Or call +91 97904 03333 — Monday to Saturday, 9:00 to 18:30 IST